Leading design through COVID-19
China Development Financial (CDF) was just embarking on a new strategy when the pandemic shook the world.
I led the change in design standards and practices by establishing the design centre of excellence for the group. We demonstrated that distributed and remote working can work with the right support and tools in place.
2021 - 2022
Going beyond connectivity
With over 140 years of excellence and leadership in the connectivity space, what's next for Singapore's largest telco?
I put design ops to the test by fostering a new team culture, establishing design processes and standards, and elevating people-first. Existing problems were fixed and new ideas were delivered.
2018 - 2021
Fintech and regulations
Conceptualising ways to make wealth building accessible to all was the easy part. Turning ideas into reality was an uphill task. The effort made me a better designer and leader.
I led a team in the design of the retail and wealth propositions across 13 markets which resulted in a record number of new customer sign-ups in seven years and the highest NPS for wealth management.
2015 - 2018